Launched premium merch line with 1,200 units in 5 weeks and 87% sell-through in first month
Luna Blake, a lifestyle content creator with 250K+ followers, was frustrated with her current print-on-demand merch setup. Fans were complaining about thin fabric, fading prints, and long shipping times. She wanted to launch a premium merch line before the holiday season, but had no experience managing production and was worried about getting stuck with inventory if it didn't sell.
We created tech packs for three core designs (hoodies, oversized tees, and tote bags), sourced premium blank suppliers and screen printers, and managed the entire production process. Our focus was quality first—finding heavyweight fabrics and durable printing methods that would exceed her audience's expectations.
Worked with Luna to finalize designs, created detailed tech packs with sizing specs, color codes, and placement guides.
Found premium blank suppliers (heavyweight hoodies and soft-wash tees) and vetted screen printers with proven quality records.
Ordered samples, Luna tested them with her team, made minor print placement adjustments before approving bulk production.
Managed production timeline, coordinated with vendors, and conducted quality checks before delivery to her fulfillment partner.
Week 1
Design & Tech Packs
Week 2
Vendor Sourcing
Week 3
Sampling
Week 4-5
Production
1,200
Units Produced
87%
Sold in Month 1
5 Weeks
Start to Launch
"I was so stressed about launching merch the 'right way' but didn't know where to start. Smart Apparel Consulting handled everything—they found amazing quality blanks, managed production, and we launched in time for the holidays. My audience LOVED the quality upgrade. We sold through 87% in the first month and I'm already planning a restock. The best part? I didn't have to learn production myself or waste time on dead-end vendors."
Luna Blake
Lifestyle Content Creator, @lunablakeco
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